10 tips for building your own crowdfunding platform.

How to build your own crowdfunding website

1. Implement a Strategy

It is of paramount importance to  first create a structured plan. To  set goals and objectives – focus and keep these on track. Use the information at hand, and  establish a fulfilling user experience for your specific target audience. 

2. Partners

Yes it is possible to build your own crowdfunding platform but a partner or web designer who knows his craft is worth their weight in gold. It is far easier,  efficient and far less expensive, to create a templated crowdfunding platform with a white-label solution than to run a custom software development team. Donating4u have the solution you are searching for. 

3. Considering both legal and regulatory implications

Crowdfunding platforms, fall into two basic categories:

  • Investment,
  • Non-investment fall into the first group. Whereby you may donate to a business on their platform in return for shares, in a business. If you invest in any way, then such platforms are governed by the FCA.

If however you just accept donations, then such websites do not need to be governed by the FCA.

In all cases the  platform you are trying to build will have to be technically secure and issues related to the user experience and legal compliance.

4. Build a team

Crowdfunding platforms can require a network of staff with the talent, know-how and best practices in information technology. Start small and grow the platform, with a small team.

5. Development stage

The back-end infrastructure of the crowdfunding platform is important, but so to is marketing. Marketing your crowdfunding website is just as important. Donating4u, have this covered too.

6. Design a marketing campaign

It is important to think about the marketing community as a whole.

Developing a media presence for your crowdfunding platform with a campaign targeted towards new investors, charities and business, as well as complementing your off-line marketing strategies.

7. Be realistic

There is a learning curve and often a period of trial and error to be expected. As donating4u have designed fundraising websites in the past, this curve should be negligible. It is to be expected however that certain campaigns will drive significant traffic to your site and others will not. Learn from Donating4u, not just how to use varying types of campaigns but when to implement them.

8. Work with your users -clients

Running a successful crowdfunding platform is all about collaborating – with people & groups, that you already know. Giving them the appropriate investor tools and they, in turn, spread the word about your platform.

9. Branding

Put time and thought into your branding. Choose a different name to your competitors, not similar. You may wish to choose Just Give but if people land on your website, thinking it is JustGiving, they will leave. Have a unique brand, name and logo.

Before you start  re-examine your branding and whether it makes sense to launch it under the same or a new brand.


You could achieve much of this on your own or use the services of a crowdfunding software company like Donating4u, which experience in developing crowdfunding websites and platforms.